February 2, 2023

The Metaverse and the Future of Tourism: A Look into How Virtual Reality is Changing the Way We Travel

Photo by Syed Hussaini on Unsplash

Virtual reality technology has been around for decades, but it’s only in recent years that it’s become truly immersive, especially with the rise of the Metaverse. With all the buzz surrounding this new concept, the Metaverse is considered to be the next big thing in technology, as it can change the way we interact with each other, conduct business and even travel. From virtual tours of destinations to planning and booking your travels in a virtual environment, the Metaverse is completely transforming the travel industry.

What Is The Metaverse?

With it being such a new concept, many may not quite understand what the Metaverse really is. The Metaverse is a shared virtual space where people can interact with each other and engage in activities like playing games, creating and sharing content, and even conducting business. 

The Metaverse claims to be completely immersive and we can access it through virtual reality or on an augmented reality device. While the concept of the Metaverse is relatively new and still in development, there have been large investments in Metaverse companies because of its potential to change the way we interact and engage with the world.

3D Modelling In The Metaverse

Without 3D modelling, there wouldn’t be the Metaverse. 3D modelling plays a crucial role in the Metaverse, as it creates the virtual worlds and objects that users experience and interact with. 3D modelling technology is able to create a digital representation of a three-dimensional object, which is exactly what makes up the Metaverse. 

For example, in the Metaverse, 3D modelling is used to build virtual environments through 3D architectural rendering and design objects such as landmarks, vehicles, and even entire cities. The Metaverse aims to build a virtual space that feels as realistic as possible and this is achieved through professional 3D modelling.

How The Metaverse Will Influence The Travel Industry

1. Travelling remotely

One of the biggest impacts of the Metaverse on the travel industry is the ability to experience virtual tours and travel to virtual destinations. This will be a huge deal, especially for those who may not be able to visit them in real life. 

With virtual reality technology and 3D modelling in the Metaverse, users can explore famous landmarks and tourist destinations from around the world without ever leaving their homes. Not only will it give many the opportunity to immerse themselves in another country, it’ll also be a great way for tourism boards to promote their destinations.

2. Planning and booking a trip

Imagine planning a trip without any added stress. With virtual reality technology, you could preview a hotel or vacation rental in an immersive environment so you know exactly what you’re paying for. You could also take virtual tours of different cities and neighbourhoods you’re planning to visit for a smoother itinerary plan.

This really simplifies the travel planning process and makes it more efficient for travellers and travel companies. Even travel agencies, a sector that has reduced in popularity over the years, can jump on the bandwagon and offer travel-related services through the Metaverse.

3. An immersive vacation 

The Metaverse could also change the way we interact with our environment when on holiday. While visiting a new country is exciting enough, the Metaverse can enhance this experience for a more memorable vacation. Imagine immersing yourself in a virtual jungle or an underwater adventure, or even exploring Mars's surface — the potential of the Metaverse is endless. 

4. Business travel

Travelling for business constantly can be a chore to some but with the Metaverse, virtual conferences, meetings and trade shows are all possible. Not only do business travellers save on costs, it also increases the efficiency of work dealings for companies. 

Beyond that, companies could also expect to market and sell their products and services through virtual events and exhibitions where audiences from all over the world can browse through a virtual catalogue and make a purchase. 

What Can 3D Modelling Create In The Metaverse For The Travel Industry?

1. Virtual hotel rooms

3D modelling can create virtual representations of hotels and resorts so guests can take a virtual tour in the Metaverse and explore the facilities before confirming their booking. These tours can be highly detailed to include guest rooms, common areas and even the surrounding view. Customers definitely appreciate transparency and would trust a hotel that showcases their layout, atmosphere and amenities. 

2. Virtual events and conferences 

The Metaverse can also create 3D models and virtual representations of conference centres and exhibition halls for companies to host virtual events and trade shows. Virtual events can also be designed to be highly interactive and engaging, with features such as virtual networking opportunities, virtual exhibitor booths, and virtual keynote speakers.

3. Virtual guides and tourist destinations

The Metaverse can include virtual tour guides using 3D modelling to provide users with an interactive and informative experience when exploring different destinations. Virtual tour guides give tourists a personalised and immersive experience and even include information on the history and culture of the place. They can also interact with users and answer their questions to mimic a real-life tour guide.

Photo by Vinicius "amnx" Amano on Unsplash

The Red Marker: 3D Modelling for the Metaverse

The Red Marker specialises in creating highly detailed and realistic 3D models of properties, landmarks, and destinations. Imagine being able to show off your hotel or resort in a virtual reality tour before a booking is made, or offering virtual tours of popular tourist destinations to potential travellers. From virtual hotel tours to virtual city explorations, we can create a virtual tour in Singapore tailored to your needs. 

Our team of experts is here to help you every step of the way, from concept to implementation. Contact us today to learn more about how we can help take your business to the next level of virtual reality in Singapore within the Metaverse.