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The Red Marker had the opportunity to work with German automotive brand, Mercedes-Benz, to create a 360 virtual tour for their latest EQC model.
The Mercedes-Benz ECQ is an electric SUV that was created to ensure sustainable driving that produces zero carbon emission. The overall philosophy of the model is focused on moving towards a cleaner and greener automobile with its different components derived from resource-saving materials as well. The Red Marker created a 360 virtual tour to feature the car interior of the ECQ model and showcase the luxe design, power systems and recyclable structures used. The virtual tour creates an immersive experience for potential customers who are interested in responsible mobility and are looking to understand the impressive details and specifics of the ECQ.
A splash screen was included to create an immersive welcome experience for users on mobile. The Red Marker designed a clean interface with a launch screen to encourage viewers to explore the car interior through a wider view. The splash screen also added a professional introductory visual to begin the 360 virtual tour.
As an important addition to a 360 virtual tour, The Red Marker created infoboxes with pop-up content for users to zoom into important features of the car. These infoboxes were positioned all around the car interior and were embedded with videos that go in-depth into the technicalities of the different components.
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