October 5, 2023

How to Choose the Right Platform for Hosting Your Virtual Tour

Photo by Point3D Commercial Imaging Ltd. on Unsplash

Virtual tours have developed into a potent tool in the digital age for people and organizations to display places and landscapes in an immersive and engaging way. Whether you're a real estate agent, a museum curator, or a company owner trying to showcase your location, selecting the best virtual tour hosting platform is an important choice that may have a big influence on the viewer experience and your ultimate goals.

We'll go through the things to think about while choosing the best platform for your virtual tours:


1. User Interface and Usability

User interface and usability should be the top considerations when assessing systems for hosting virtual tours. It will be easy for you as the developer and your audience to interact with the virtual tour if the platform has an intuitive interface and simple-to-use controls. For instance, Matterport is renowned for its user-friendly interface, which enables users to build breathtaking tours with no technical know-how.


2. Interactive Features

The level of interactivity provided by the platform is another critical factor. Look for features that enable viewers to engage with the virtual space, such as the ability to zoom in on specific details, leave comments, and even measure dimensions. GoThru is an example of a platform that offers interactive features like hotspot creation, allowing you to link different parts of the tour for a more immersive experience.

Photo by Fotis Fotopoulos on Unsplash

3. Integrity and Compatibility

Think about how the platform works with your current tools and systems. It's advantageous to pick a platform that works well with your website, CRM, and other marketing tools, for example, if you're a real estate agent. Your virtual tours may be seen on a variety of platforms and devices thanks to 3DVista's interoperability features.


4. Customization Options

Personalization can set your virtual tours apart from the rest. A platform that allows you to customize the look and feel of your tours to match your branding or specific needs can be advantageous. Look for features like customizable templates, branding options, and the ability to embed multimedia elements.  

5. Pricing Structure

Virtual tour platforms often come with a range of pricing options, from basic plans to more advanced ones with premium features. Consider your budget and the features you require when comparing pricing structures. While Matterport may offer a comprehensive suite of features, it's essential to determine if those features align with your goals and budget.


6. Performance and Speed

The speed and performance of the virtual tour are crucial for providing a seamless viewing experience. Slow loading times and lag can deter viewers from engaging with your content. When evaluating platforms, look for those that prioritize optimization and fast loading. Kuula, for example, is known for its fast-loading times and smooth navigation, enhancing user satisfaction.


7. Analytics and Insights

Measuring the success of your virtual tours is essential for refining your strategy. Platforms that offer analytics and insights can provide valuable data about viewer engagement, popular areas within the tour, and overall effectiveness. Seek platforms that offer robust tracking tools to help you understand viewer behavior. Roundme, with its analytics dashboard, is an example of a platform that aids in analyzing tour performance.


Photo by John Schnobrich on Unsplash

Choosing the Right Platform with The Red Marker

In the dynamic realm of virtual tours, the platform you choose to host your creations is a pivotal decision that necessitates meticulous consideration. With an array of platforms at your disposal, each boasting distinct features and capabilities, your selection wields the power to profoundly shape the impact of your virtual tours. The significance of this choice is underscored by the presence of industry-leading platforms such as Matterport, GoThru, and 3DVista, each offering a unique blend of tools and attributes that can either elevate or hinder your virtual tour endeavors.

Choosing the right platform for hosting your virtual tours is a decision that requires careful consideration. With platforms like Matterport, GoThru, and 3DVista offering unique features and capabilities, your choice can significantly impact the effectiveness of your virtual tours. By partnering with The Red Marker, you gain access to a team of experts who will not only guide you through the platform selection process but also provide top-notch virtual tour services that cater to your specific goals and audience preferences. Elevate your virtual tour experience today with The Red Marker.

At The Red Marker, we understand the importance of creating impactful virtual tours that captivate your audience. With our expertise in utilizing platforms like Matterport, GoThru, and 3DVista, we offer comprehensive virtual tour services tailored to your specific needs. Your idea will be realized via close collaboration with our team of qualified experts. We have you covered whether you're a real estate agent looking to highlight listings, a business owner wishing to provide virtual tours of your space, or a museum looking to offer immersive visitor experiences. By leveraging the strengths of platforms like Matterport for a seamless user experience, GoThru for interactive storytelling, and 3DVista for versatile compatibility, we ensure that your virtual tours stand out and make a lasting impression on your audience. Ready to take your virtual tours to new heights? Contact us to begin your journey with The Red Marker.