June 4, 2021

Benefits of an Art Gallery, Museum, & Exhibition Virtual Tour

Nothing compares to witnessing art in person, whether at a museum or gallery. Even though some people may not have so much interest in art, most individuals enjoy the entire exhibition experience. Everything, including the architecture, artwork, the gift shop, coffee and cake, and the well-produced programs, is an experience that a Virtual tour cannot duplicate.

However, when you cannot travel to far-off places (due to the global pandemic), cannot make it to the exhibition, or just can't stand the museum queues, a 360-degree virtual tour is a perfect option. It allows you to see an exhibition in new exciting ways that you would not have considered before. Some may even argue that nothing beats the interactivity and convenience of a Virtual Tour. 

If you are planning to have a virtual tour in Singapore for your gallery or museum, you must understand that its purpose is not to replace or compete with traditional museum visits; rather, it aims to augment and enrich the museum experience by providing a certain degree of content richness, interactivity, and personalization, which is not possible to achieve in the real world. 

Here are some more benefits of a virtual museum or gallery tour: 


Attract More Visitors

There was a time when most museums were opposed to the idea of incorporating virtual tours on their websites because they believed it would satisfy people's interests and prevent them from visiting. However, this is entirely untrue.

Lately, many museums have discovered that digitalization attracts more people to their physical locations and boosts website traffic. Virtual tours have influenced many people who were previously opposed to visiting these destinations to add them to their bucket list. Including additional history, context, and techniques to masterworks and lesser-known art pieces in these museums has increased people's interest and encouraged them to visit these destinations in person one day.


Time and Location is No Longer an Issue

One of the major advantages of virtual art galleries, museums, and exhibitions is that it allows you to visit the institution anytime and anywhere in the world from the comfort of your home.

Several museums and galleries worldwide provide 360-degree virtual tours, exhibitions, and shows, allowing you to immerse yourself in exquisite art, regardless of your geographical constraints or location. In fact, some of the museums take it a step further by adding simulations or images from different periods. Imagine being able to gaze at artifacts or pieces of art from all over the globe and seeing a replicated rendition of the historical period in which they were created.


Education and Entertainment

A virtual tour gives people the freedom to access information and immerse themselves in art. People of all ages can explore and participate in exhibitions at their own pace, making them more responsive to learning. This is not only the best method to entertain, educate, and attract the youth, but it also gives mature and older art lovers more insight, information, and freedom.

Final Words

A virtual tour of a museum or art gallery must be considered on par with traditional museums. The digital experience may not be able to replace the real-life experience of being in front of the art, but it can surely enhance it. The idea is to broaden the range of options available to those who want to get more out of the experience. After all, art encompasses much more than what you see on museum walls. It is just as vital to consider the ideas, experiences, principles, and techniques that went into making it. We have done our job right if we can give people a peek into the majesty of art (even if it is digital).

If you want a virtual tour in Singapore for your art gallery or museum, check out our expansive list of virtual tour services.